Beasty Pet
Beasty Pet is a modern pet lifestyle brand born out of the deep bond between two lifelong friends and their rescue dogs.
The brand creates thoughtfully designed essentials—like hands-free leashes, collars, bowls, and beds that blend function, comfort, and style for both pets and their humans. Inspired by the real-life stories of the our dogs, Beasty Pet celebrates the joy, loyalty, and individuality of every animal, promoting a life shared with pets that’s as beautiful as it is practical.
Instagram @beastypet
Red Note @beasty pet
Beasty Pet is a pet lifestyle brand I co-founded and have creatively directed for the past five years. Built from a shared love for dogs with my business partner, the brand blends thoughtful design with emotional storytelling — creating products that elevate everyday life with pets.
Over the past five years, I’ve led the brand’s creative direction — from CMF/product design, visual identity and campaign art direction to product photography, packaging, and social strategy. My focus has been to craft a cohesive world where storytelling meets design, building a brand that feels personal yet polished.
I oversee all creative content for Beasty Pet’s social channels — from concept ideation and photography to copywriting and campaign direction. Each post is designed to reflect the brand’s personality: warm, cheeky, and authentic to our dogs’ stories.
Beyond digital storytelling, Beasty Pet actively connects with the pet community through pop-ups and fairs. From product displays to interactive experiences, I direct the visual setup, ensuring every touchpoint feels on-brand and authentic to dog lovers.
This project has been a five-year journey of building something from the ground up — where design, storytelling, and love for animals come together to shape a meaningful brand that ensures to give back to the rescue dogs that inspired our brand.
